I once heard somewhere that cravings can be your body’s way of alluding to a lack of certain nutrients: for example, a desire for ice cream could mean you need calcium. Nice thought, but moreover, great excuse to abuse yourself! If you need calcium, won’t a glass of milk or handful of sesame seeds suffice? Nope!

Cravings can really only be tackled psychologically. You either talk yourself out of it (which may increase the danger of its return, more powerful than before) or you cave. Or, you could try doing what I have taught myself to do. It works hmm, maybe 90% of the time? And that’s a pretty good strike rate for someone who can really lack willpower when it comes to food.

It only takes a few minutes of focus; to analyse what exactly it is you want from the particular food or drink you are craving. What ‘characteristics’: flavour, texture, temperature. Savoury or sweet? Crunchy or creamy? Warm or cold? Moist or dry? Sometimes this very process can diminish the craving, but at the very least it buys you time: time to avoid the instant (& usually poor quality) gratification option.

I used to crave ice cream after dinner. But I can’t have the stuff in the house because – apart from knowing how rubbish it is for me – it wouldn’t last 24 hours. I can – and have – demolished a tub in one sitting. But by putting a little thought into it, I worked out that it was actually the cool, moist, sweet creaminess that my taste buds craved, not necessarily ice cream. So I turned an ice cream habit into a Greek yoghurt with fruit and/or nuts, and/or cacao habit, which I’ve actually blogged about previously: You Don’t NEED Ice Cream

Today’s lunch was the result of a little bit of analytical thought as well. I had cheese on my mind. And avocado. Now I’m a fan of cheese on toast (in fact, it’s a ‘swap-out’ I have used to satisfy a sausage roll craving a couple of times in the past, believe it or not – warm, savoury) but I wasn’t so “one-eyed-and-desperate” enough to settle on such a simple meal, when I could easily pack more nutrients (& fibre) into it by adding some extra elements.

So my toasted cheese and avocado sanger became a toasted cheese, avocado, tomato, cucumber & baby spinach sandwich. That totally satisfied me.